Research · Grids
Compare the whole set, not one rival at a time
Rows are competitors. Columns are pricing, claims, hiring, ads. You end up with one table you can sort, not five Notion docs written five different ways.
Five analysts, five formats
- Every competitor write-up uses different headings
- The pricing went stale last quarter and nobody noticed
- The board slide is a copy-paste scramble the night before
- Doing it all again next month is someone else's problem
With a comparison Grid
- Every competitor gets the same questions, and you can open any cell to check the source
- When a competitor ships something, re-run just that column
- Export the table into the deck, or keep it as the one version everyone trusts
- A Flow can watch the news and flag the row when something changes
How it works
- 1
List who you are up against
Name the competitors yourself, or start from last quarter's list. One row for each.
- 2
Ask everyone the same questions
What is on their pricing page, how they describe themselves, how many people they employ, who they are hiring. A Knowledge column can pull in what your team already wrote last time.
- 3
Read across, not down
The value is in the comparison. Sort, spot the gaps, and keep a person on anything that will end up in front of a customer.
FAQs
Related use cases
Market mapping
Research every company in a market all at once. See who backs them, how big they are, what they sell, and how well they fit what you are looking for.
Lead enrichment
Turn a CSV or a pasted list into fully researched records. QX reads the web, pulls contact details, and judges fit the way you would.
Outreach drafts
A personalised first email for every lead on your list, written from the research already sitting on the row. You still hit send.